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Dame Anita Roddick, DBE (23 October 1942 – 10 September 2007) was a British-born international businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and The Big Issue. In 1990, Roddick founded Children On The Edge, a charitable organisation which helps disadvantaged children in eastern Europe and Asia.